Amazon Prime Day spike in revenue, customers

Despite the tweets, Amazon Prime Day appears to have been a success.

Single-day US sales for Amazon.com compared with a year prior:

  • Transaction volume: +68%
  • Revenue: +88%
  • Customers: +57%
  • Average transaction value: +12% ($59)
  • Revenue per Customer: +20% ($79)

Note: We compared 7/15/2015 with 7/16/2014 to match day of week

For context, year-over-year revenue for June was +4.25%.

To see how many Prime memberships were added in the weeks leading up to the event, simply request access to Second Measure.