Despite the tweets, Amazon Prime Day appears to have been a success.
Single-day US sales for Amazon.com compared with a year prior:
- Transaction volume: +68%
- Revenue: +88%
- Customers: +57%
- Average transaction value: +12% ($59)
- Revenue per Customer: +20% ($79)
Note: We compared 7/15/2015 with 7/16/2014 to match day of week
For context, year-over-year revenue for June was +4.25%.
To see how many Prime memberships were added in the weeks leading up to the event, simply request access to Second Measure.